Williamstown Theatre Festival Wants To Be The Coachella of Theatre [Video]

In an article promoted by the theater and originally published by The Berkshire Eagle, Raphael Picciarelli (Managing Director of Strategy and Transformation) shared that they want to “create something similar to a music festival.”

Picciarelli  hopes future WTF seasons be made up of a “series of weekends” spread out over the course of the summer.

Each weekend would offer a concentrated variety of programming including productions of classic plays and immersive dance classes. The format is reportedly inspired by California’s Coachella and Chicago’s Lollapalooza.

“Maybe you go for the headliners, but you get to stay all day and experience other sets. The core focus of the Festival will be these condensed weekends that are holistic experiences. Condensing everything gives audiences more opportunity to be curious, because they’re already there, and these things are already happening…my biggest ambition is that folks don’t come for a show. They come for the festival…” said Picciarelli.

For seven decades, the Tony Award-recognized Williamstown Theatre Festival has brought …