YouTube vows to protect creators from AI fakes [Video]

If you watch as much YouTube as I do, you’ve no doubt been inundated with AI in the last year or so. AI-generated thumbnails, AI-generated voiceovers, even full-on AI-generated video is now in the cards.

Well, YouTube has taken notice and has officially promised to protect the creators on its platform with new tools.

YouTube’s infamous Content ID system — the thing that makes YouTubers freak out whenever someone starts humming a song because they don’t want their video demonetized — is being augmented with new AI-hunting tools. Content ID can now search for AI-generated singing voices based on existing artists. This tool is apparently being refined “with [YouTube’s] partners,” with a plan to implement it beginning in 2025.

What about the kind of AI generation that can create images or videos? YouTube says that it’s working on that too, “actively developing” tech that can detect and manage (read: take down) videos with AI-generated faces …