New YouTube tools protect creators from fake AI-generated audio and video

Looking to prevent YouTube users from getting tricked into believing that AI-generated content is real, Google and YouTube are developing tools that would allow content creators to quickly get alerted when their faces and voices are being used by AI. Amjad Hanif, Vice President of Creator Products at YouTube, just wrote about the new tools that YouTube will be using to protect its creators.

The technology inside YouTube’s Content ID will allow the streamer’s partners to detect and manage AI content that simulates their singing voices. This feature could be in use as soon as early next year. In addition, other technology being developed will allow people in various positions (such as actors, athletes, creators, and musicians) to find and manage AI-generated content that falsely shows their faces on the streaming platform.