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Why Las Vegas might be the hottest family destination in America right now | [Video]

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Interactive and Immersive Marketing

(CNN) — Las Vegas has become known as a place where anything can happen, so it’s not surprising that a new attraction enables visitors of all ages to bring animal drawings to life.

It’s called the Live Sketchbook, and it’s one of several exhibits inside the ARTE Museum, an immersive digital art space in a hard-to-find corner of CityCenter on the Las Vegas Strip.

The Live Sketchbook experience is enthralling, and it typifies a new era of attractions in Las Vegas: Destinations designed for kids but built to be mind-bendingly cool enough for anyone.

Most of these new attractions spotlight technology and incorporate interactivity – two musts for the under-21 set. Add to the mix new entertainment offerings, a spate of live sports and a reinvestment in some of the classics, and Las Vegas might be more truly family-friendly than ever before.

Data suggests travelers are taking notice. According to statistics from …

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