The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Apple iPhone 16 lineup pivots to artificial intelligence [Video]

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AI Behavioral Targeting

Apple on Monday unveiled a host of new technology, including the iPhone 16, which features some impressive updates the company hopes will convince customers – many of whom have been holding onto their older gadgets – to upgrade.Since the 2020 launch of the iPhone 12, which was the first Apple smartphone with 5G connectivity, the company has given customers few reasons to buy the latest generation. Phone cameras have largely advanced to the point where they’re sufficient for most people’s day-to-day needs without major hardware changes, and at some point the human eye isn’t even capable of perceiving higher screen resolutions.That’s why roughly 300 million iPhones worldwide have not been upgraded in more than four years, according to a research note from analyst Dan Ives of investment firm Wedbush last month. As a result, iPhone sales, which make up half of the company’s revenue, have been sluggish.Similarly, the Apple Watch …

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