Apple announced the launch of its new phone this week, the iPhone 16, which includes a new button and a pivot to the use of more artificial intelligence (AI).
On Monday, Apple announced the new iPhone 16 during its Apple Event in Cupertino, California, in an auditorium named after Apple co-founder Steve Jobs.
Since 2007 when Jobs unveiled the company’s first iPhone, Apple has sold billions of iPhones, generating around $3 trillion in shareholder wealth. However, in the past decade, most upgrades between models have been incremental, leading consumers to delay purchases and contributing to a recent decline in iPhone sales.
The iPhone 16 is sparking greater excitement as the first model specifically designed for AI integration, a technology anticipated to bring the most significant revolution to the industry since Steve Jobs introduced Apple into the smartphone market 17 years ago.
Part of the advancements in the iPhone 16 will be new AI …