4 Expert Strategies for Mastering Digital Personalization [Video]

Why it Matters:

In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “Digital Personalization: Standing on the (Cutting) Edge.” 

The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured: 

• JP (José Pedro) Miranda, eCRM lead at Fontem, makers of the Blue e-cigarette. 
• Katharina Gasch, Senior CRM Manager at Air Up, a company that provides hydration systems that use scent-based technology to enhance the taste of water. 
• Maria Grigorova, Head of CRM & Personalization at Rank, a leading international digital gaming company. 

Key Takeaways: 

• Implement right-time (not just real-time) interactions to enhance engagement 
• Ask “why” to tailor journeys to customer motivations  
• …