The Brief: Casket Coolers and Candy Corn Suites [Video]

FIVE THINGS TO KNOW THIS WEEK

This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.

FESTIVALGOERS SLIDE INTO GOOGLE PLAY’S GLOW-IN-THE-DARK PLAYSCAPE

Google Play Points members had a shot at unlocking exclusive rewards and experiences during the Zedd In The Park music festival at the LA State Historic Park last week, whether they were on-site at the “Google Play Playground” or online navigating the brand’s virtual playscape.

Inside the 3,600-square-foot Google Play Playground, attendees could catch killer views of the main stage, play glow-in-the-dark games including mini golf, check out an interactive dance floor, pose for photo ops and literally slide back down into the festival when their time was up.

For Play Points members who stopped by, there was more to score, like access to a fast-track entrance, a members-only bonus level and exclusive rewards available throughout the experience, from Zedd swag to Play Points bonuses.

U.S. fans at home can still …