New Apple AirPods also hearing aids, company says [Video]

During its glossy product announcement event on Tuesday, Apple unveiled a new role for its latest AirPods Pro model: medical device. The company said the wireless headphones will double as clinical-grade over-the-counter hearing aids for those who need them.

“We’re adding this groundbreaking capability to help more than 1 billion people living with mild to moderate hearing loss,” said Sumbul Ahmad Desai, Apple’s vice president of health.

Apple said its hearing aid feature will boost frequencies “so sounds are clearer and more vibrant to your ears.” The company also said the feature will use “machine learning to make real-time adjustments as you go about your day.”

Prescription hearing aids can cost thousands of dollars. At C$329, Apple’s AirPods Pro 2 may be significantly cheaper and more accessible for those who have suffered hearing loss — but they won’t work for everyone. Here’s what you need to know:

Apple’s announcement follows FDA changes

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