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How Desire Paths can Transform your Digital Marketing
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WICKED Movie Coming to Universal Studios in Hollywood and Orlando [Video]

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Interactive and Immersive Marketing

This October, Universal Destinations & Experiences theme parks—Universal Studios Hollywood and Universal Orlando Resort—invite guests to defy gravity with a variety of all-new immersive experiences and exclusive merchandise inspired by Wicked, Universal Pictures’ highly-anticipated film, in theaters November 22.

The engaging Wicked experiences will differ at each of the destinations but are both designed to capture the imagination and spirit of the breathtaking world of Wicked, allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time ever.

Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience – housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate – where they will have the unique opportunity to step into the fantastical Land of Oz. This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
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