Lauritz Knudsen Unveils New Identity with Rebranding Campaign by L&K Saatchi & Saatchi India [Video]

Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has unveiled a remarkable rebranding campaign, marking its next chapter under Schneider Electric. The campaign is being spearheaded by L&K Saatchi & Saatchi India, a leading creative agency under Publicis Groupe India. The launch aims to strengthen the brand’s resonance in India while reassuring consumers that the trust, values, and heritage remain intact, albeit under a new name.

A Visual Journey through India’s Growth

Directed by the talented Ashim Ahluwalia and set to a soul-stirring anthem by musical genius Shankar Mahadevan, the campaign film embarks on a visual journey. It opens with a shot of the iconic L&T Switchgear signage, leading viewers through diverse settings like homes, hospitals, and fields, symbolizing Lauritz Knudsen’s contribution to India’s progress. The story seamlessly connects the company’s rich history with its rebranded future, ending on the new Lauritz Knudsen signage.

Rajat Abbi, VP-Global Marketing and CMO of Schneider Electric India, …