The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Transforming Healthcare and Supply Chains with AI: Abhik Choudhury’s Data-Driven Impact [Video]

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Customer Segmentation with AI

In today’s data-driven landscape, professionals who can harness the power of information are driving innovation across industries. For instance, according to a recent report by McKinsey, companies that leverage data and analytics in their decision-making processes are 23 times more likely to acquire customers and 19 times more likely to be profitable. This highlights how critical data has become in shaping business strategies and outcomes.

Abhik Choudhury, a Managing Consultant in Advanced Analytics at IBM Corporation, is among those at the forefront of this shift. With a focus on artificial intelligence (AI) and machine learning (ML), Choudhury applies these technologies to tackle pressing challenges in sectors like healthcare and distribution.

Pioneering Analytics in Healthcare and Pharmaceuticals

The issue of controlled substance monitoring, particularly opioids, has been a major challenge in healthcare and pharmaceuticals. The U.S. opioid crisis alone has resulted in over 500,000 overdose deaths in the past two decades, highlighting the need for more effective …

How to Reach your Market in a World Ruled by Generative AI
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