Celebrities turn out for launch of secret society for cheese lovers [Video]

Celebrities including Pussycat Doll Kimberly Wyatt and Love Island’s Molly Smith were spotted at the launch of a ‘secret society’ for cheese enthusiasts. The event, held at Kachette in London’s Shoreditch, saw the stars getting temporary tattoos to express their love for cheese products.

The Cheez-Masons, created by US snack brand Cheez-It, aims to offer cheese fans an immersive experience with the savoury food. Guests at the event enjoyed a range of cheese-themed activities, from an initiation ceremony to exclusive tastings of new flavours.

Following the glamorous launch party, the public is also invited to join at the same venue, with hundreds of tickets already claimed for the pop-up gathering. New members will receive a certificate confirming their allegiance and the opportunity to get their own cheesy temporary body ink.

This extraordinary event follows research showing that 46% of UK adults consider themselves cheese-obsessed, with one in 20 believing cheese …