How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads

New Survey: Gen Z Shuns Driving, But Isnt Ready for Technology to Take the Wheel | Insurify [Video]

Categories
AI Behavioral Targeting

Gen Zers aren’t big on driving, but they don’t trust AI to do it for them either. A recent Insurify survey found that Gen Zers who drive because they enjoy it are in the minority, but despite lukewarm feelings about being behind the wheel, they’re not sold on self-driving cars.

The generation has been slow to get driver’s licenses. Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation (DOT) data.

About seven out of 10 Gen Zers expressed uncertainty or aversion toward self-driving cars in Insurify’s poll. Relinquishing control to technology is Gen Z’s greatest hesitancy, followed by safety concerns.

Gen Z’s concerns are justified, given the National Highway Traffic Safety Administration’s (NHTSA) 2023 recall of more than 2 million Tesla vehicles because of crashes linked to its Autopilot.

As driving technology evolves, some drivers will increasingly rely on their …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos