Innovative Ad Formats Improve The TV Experience: TripleLifts Rachel LaMura Beet.TV [Video]

CANNES — As viewers turn to mature, ad-supported streaming services, are there still opportunities to elevate the CTV ad experience?

TripleLift is observing the changes in consumer behavior and aiming to enhance the CTV ad experience with a focus on the consumer, says Rachel LaMura, VP of Product Marketing at TripleLift.

In this video interview with Beet.TV, she says consumers are looking for curated, personalized ad experiences across their devices and screens; they don’t want to be inundated with the same ads repeatedly.

TripleLift is a technology company specializing in programmatic advertising solutions. Its platform utilizes computer vision technology to integrate advertisements seamlessly with content, enhancing user experience and engagement.

While innovative ad formats are valuable, traditional video ads are still the preferred way audiences receive information. TripleLift aims to bridge the gap between traditional and innovative ads.

“When we combine innovative ads like our in-show and our other enhanced …