Tracer leverages agentic AI for brand security [Video]

In today’s age of buzzwords, catchphrases and hype cycles, there’s often much innovation with little substance. However, agentic artificial intelligence is an exception, as companies such as Tracer hone the technology to help companies combat digital brand misuse.

As threat actors leverage advanced tools, such as gen AI, the need for more sophisticated defenses becomes critical. How has Tracer risen to the occasion by delivering a proportional response to brand security using agentic AI?

“We often think about utilizing technology to market to folks to get more products and more usage, but the bad guys that are out there have access to unprecedented technology that can dupe fake trick, scam and phish all of these consumers with incredible technology that makes it look as if they’re impersonating the brands that we protect,” said Rick Farnell, chief executive officer of Tracer.ai. “We’re really excited with our Flora release and to step into a whole …