Cola Wars: Steven Spielberg, Judd Apatow team for first time [Video]

Noting the recent trend of Ben Affleck’s “Air,” Matt Johnson’s “Blackberry,” Eva Longoria’s “Flamin’ Hot,” and, though perhaps a bit on the silly side, Jerry Seinfeld’s “Unfrosted,” there seems to be an increasing market for stories about consumer goods and marketing. Deadline announced Wednesday that the latest to get in the act are Judd Apatow and Steven Spielberg with a picture called “Cola Wars,” all about the rivalry between Coca-Cola and Pepsi. (P.S., it’s only a matter of time before someone makes a movie about some cul-du-sac of Spielberg’s career. The recent Broadway hit “The Shark is Broken,” about the production woes on “Jaws” makes this inevitable.)

“Cola Wars,” which Spielberg will produce and Apatow will direct, is written by Jason Shuman and Ben Queen. Shuman is best known for co-creating the series “Acapulco” on Apple TV + and was an executive producer on “Winning Time,” another nostalgia-soaked based-on-reality project about the …