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Lotus Theory 1 All-Electric 1000 PS Hypercar Concept [Video]

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Interactive and Immersive Marketing

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Theory 1 is the first expression of our new design philosophy, based on three core principles: Digital, Natural, Analogue. By combining intelligent performance technology with human-centric design, the Lotus Theory 1 breathes new life into the dynamic relationship between driver, car and road.

source.image: YOUCAR

Creating an immersive driving experience with raw emotion, functionality and connectivity at its core. This groundbreaking vehicle showcases Lotus’ new design manifesto, the Lotus Theory, based on three core principles: Digital, Natural, and Analogue. By blending these elements, Theory 1 aims to deliver a truly immersive driving experience.

The car adapts to the driver’s needs through an innovative system, LOTUSWEAR™, which integrates adaptive fabrics and 3D printed components to enhance comfort and connectivity. The steering and seating are designed to provide personalized feedback, creating a seamless connection between car and driver.

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Performance-wise, Theory 1 combines advanced aerodynamics with state-of-the-art technology. Its all-electric powertrain delivers over 1000 …

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