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Feng-GUI Core Concept [Video]

Categories
Neuromarketing

Feng-GUI Core Concept

AI-Powered Design Audit Tool https://feng-gui.com

00:00 The Core Concept
00:36 Attention is the New Currency
01:18 Market8 Case Study
01:56 Neuromarketing
02:34 Salesbrain Case Study
03:18 AI scale your business
04:18 SiteTuners
05:19 Summery

Here is the core concept, and if you understand this, everything else is going to make sense.
Digital Marketing Agencies must use AI-Powered Design Audit Tools in order to Scale.
But no one knows how to do it. No one teaches this stuff and Marketing experts are not professional data analysts.
Feng-GUI is the only software service that enables this.

Fact 1: “Attention is the New Currency”
Now, if you are not familiar with this headline, Many Digital Marketing top influencers are using this headline to emphasis that we are being continuously overloaded with information and Attention is now a scarce commodity.
Our average attention span is about 8 seconds, which is shorter than that of a goldfish. An average page visit lasts less than a minute and On a mobile device, it’s even less.
If you are still measuring your digital success with the number of clicks, you are doing it wrong.
And Feng-GUI is the only Visual Attention and Attraction software as a service that give you insights to improve your design and ensure you are getting your message across.

Market8, an Atlanta USA company that help Saas companies to optimize their entire funnel and landing pages.
Market8 are using Feng-GUI analysis service as part of their conversion centered design.
In this case-study, Market8 designed for their customer, a whole new website.
They evaluated the design layouts with Feng-GUI to make sure that call to actions are getting enough visual attention.
and their results were: having leads increased by twenty times and their customer gained 5 new clients.

SalesBrain is the first NeuroMarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers.
Dr. Christphoe Morin is the CEO of SalesBrain and a bestseller author of two Neuromarketing books.
SalesBrain are using Feng-GUI as part of their NeuroMap analytics.
Avon cosmetics reaches millions of customers through its brochures and online stores.
SalesBrain have performed many training workshops and studies for AVON worldwide, most involving the use of Feng-GUI predictive eye tracking data to help executives become more effective at creating and deploying ads.

Fact 3: You must use artificial intelligence to scale your business. Salesforce Research, surveyed 35 hundreds marketing leaders worldwide, to explore how technology, particularly AI, is raising the bar for efficiency and personalization. About half of marketing leaders are already using AI, with more than a quarter, planning to pilot it, in the next two years.
57% of marketers using AI, say it’s absolutely, or very essential, in helping their company create 1-to-1 marketing across every touchpoint.
High Performers Marketers are 3 times more likely to extensively use AI than underperformers.
High Performers Marketers, using AI Marketing, benefit from 95% Reduction, in time to execute marketing campaigns from 2 days to 2 hours!

By understanding the way, the visual perception system and brain works, Feng-GUI is accurately simulating how a web page will be viewed, during the first few seconds of eye movement, and where attention will be focused.
The results are instant, and do not require expensive eye-tracking studies, or page-tagging and time-consuming data gathering, to create mouse-tracking heatmaps.
SiteTuners is a strategic conversion rate optimization agency that works with companies to improve online conversion rates. SiteTuners created the AttentionWizard service, which is powered by Feng-GUI to reach higher conversion rates for their customers.
In this example, SiteTuners helped Credo mobile, in a 45 minutes express review, to design a landing page of an email campaign. In a head-to-head test, the new page performed 84 percent better than the original.

So again, here are the key points to scale your digital marketing agency:
1: Attention is the New Currency
2: NeuroMarketing is part of modern market Research.
3: you need to use Artificial Intelligence in order to Scale your business.

Now, You could use traditional eye tracking, with a focus group.
Focus groups are good to get behavior and emotional feedback.
but eye tracking is also …
Expensive – you already know.
Time Consuming – it can take days for the feedback to arrive.
and Not as Accurate as you may think… you need over 50 participants to get accurate results.

Or, you can work with us, using Feng-GUI, and have A world class AI-powered design audit technology at the fraction of the cost and time of traditional eye tracking.

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