Google searches can now sniff out details on AI-edited images [Video]

Google is expanding efforts to properly label AI-generated content, updating its in-house “About This Image” tool with a global standard for detecting the origins of an AI-edited image.

The new label was formulated as part of Google’s work with the global Coalition for Content Provenance and Authenticity (C2PA). Members of the C2PA have committed to developing and adopting a standardized AI certification and detection process, enabled by a verification technology known as “Content Credentials.” Not all C2PA members, which include Amazon, Meta, and OpenAI, have implemented the authentication standards, however.

Google is taking the first step among key players, integrating the C2PA’s new 2.1 standard into products like Google Search and eventually Google Ads (the “About This Image” prompt is found by clicking on the three vertical dots located above a photo uncovered in a search). This standard includes an official “Trust List” of devices and technology that can help vet the origin of a photo or …