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Salesforce Data Cloud: Revolutionizing AI and decision-making [Video]

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Customer Segmentation with AI

For better decision-making with artificial intelligence, data must be at the core, positioning solutions — such as Salesforce Data Cloud  — to most effectively unlock deeper insights and predictive analytics.

Since making informed decisions based on customer behavioral trends and patterns is crucial, Salesforce Data Cloud is playing a key role by enhancing the effectiveness of AI solutions, according to Matt Yanchyshyn (pictured), vice president of AWS Marketplace and partner services at Amazon Web Services Inc.

“We’re seeing a lot of interest in Data Cloud these days,” Yanchyshyn said. “On Data Cloud, specifically, I think this week I’m spending a lot of time talking about AI, and as everyone knows, data is the root of AI. That part of the portfolio is where we’re seeing a lot of traction with Salesforce, with the Marketplace. How do I use Data Cloud, procure Data Cloud, and then, most importantly, bring that data to bear in my AI applications?”

Yanchyshyn spoke …

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