Gray Hair Color: 50 Coolest Ideas for 2024 [Video]

As for how to keep gray hair looking healthy, shiny, and luminous at home? “For gray hair, one of the best products you can own is a purple shampoo and conditioner,” says Stephanie Brown, master colorist at IGK Salon NYC, noting that she likes IGK Blonde Pop Shampoo + Conditioner for the job. “I also recommend a deep conditioner because gray hair can get drier.”

Renée Valerie, director of R+Color Education and R+Color Collective member, agrees and adds that toning shampoo and conditioner can help keep naturally gray hair vibrant by counteracting any yellow tones that may develop over time. “My top choice is R+Co Sunset Blvd Daily Blonde Shampoo and Conditioner, as it provides just the right amount of toning without overdoing it, leaving your hair looking consistently polished and fresh,” she says.

Richy Kandasamy, vice president of development and R+Color Collective member, also suggests investing in demi-permanent color. “It’s a glaze with low developer …