If You Care About Photography, Apple’s Approach Should Have You Cheering [Video]

At PetaPixel, we’ve been covering generative AI advancements pretty heavily over the last two years for two major reasons. One, the technology is becoming inextricably linked to the software we use to edit photos, and two, it simultaneously represents an existential threat to the art of photography.

Some of you might not like seeing so much AI coverage here and we get that, but it’s our responsibility to keep you informed on how the technology is advancing. Last month, Google took a very big step toward ticking the AI annihilation clock to midnight when it gave the Pixel 9 Pro the ability to change the reality of a photo fast, easily, and believably.

As I wrote back in August, because the AI-generated changes to images can be so believable, Google’s implementation if its “Reimagine” tool lacks anything close to the proper levels of disclosure they need. Google lets these images …