Amazon Introduces Project Amelia, AI Assistant For Retailers [Video]

Amazon has launched its AI assistant, Project Amelia for sellers on their retail site to make managing and growing business easier. Using the power of Amazon Bedrock and all its available AI models, Project Amelia aims to provide instant secure access to sales and business matrices, compare trends and provide guidance based on data.

Sellers can interact with Amelia to gain quick insights into their performance, compare year on year sales and even drill down into product-specific data, like asking how a particular item is performing in terms of sales or customer traffic.

Currently available in beta for US sellers, Project Amelia will expand globally by the end of 2024. 

“While Amazon offers many powerful tools and services to assist with these tasks, we want to make it even easier for sellers to …