How to Create a Multilingual Content Strategy That Attracts and Converts More Customers [Video]

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When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles.

Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater.

We were able to go because this specific theater had designated showings of the movie with the original English audio, along with Spanish subtitles.

As an inclusive marketing strategist and consultant and founder of Thompson Media Group, I often remind my clients that some people may have different aspects of their identity. But their dreams, desires, fears, and frustrations aren’t any different from the people they’ve grown accustomed to serving.

People with disabilities still like …