NI comparison site maker Seopa reports record user numbers [Video]

Seopa Ltd, the Belfast-based insurtech company behind price comparison sites CompareNI.com and Quotezone.co.uk, has announced record annual user numbers.

The group has reported annual traffic volumes of 4m people across its various aggregator brands after experiencing what it called unprecedented growth over the past 12 months.

The integration of data science techniques throughout key areas of the business has been instrumental at driving this success, from pricing insights through to marketing – enabling Seopa to embrace surging consumer demand, enhancing service and savings for consumers

“As the insurance industry continues to struggle with escalating premiums, consumers are scouring the market for savings – as they struggle with some of the highest insurance prices in years,” said Greg Wilson, founder and CEO of Seopa.

“We’re proud to be able to make a difference to people in these difficult economic times. Our aggregator platforms empower consumers, giving them the tools to compare and find better deals on their insurance products, and deliver …