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Royal Armouries Museum curator becomes TikTok sensation with ‘lit’ slang video

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Video Analysis for Marketing Insights

The Royal Armouries Museum in Leeds has taken Gen Z’s slang rulebook and made a star out of one of its curators, whose viral TikTok promoting the museum has amassed nearly five million views.

The video shows 65-year-old military expert Mark Murray-Flutter using slang like “slay”, “pop off queen” and “the vibes are immaculate” to promote the museum’s artefacts. In one clip, he describes Henry VIII as “the original rizzler,” and states that “his codpiece hits different”.

Mr Murray-Flutter, who has worked at the museum for 40 years, told ITV that he’s enjoyed his newfound fame.

“People have been stopping me on the train, which has been quite a shock,” he said this week.

The museum offers thousands of exhibits of arms and armour available to see for free.

It is one of most popular and frequently visited attractions in Leeds.

The lighthearted video, which went live on TikTok last week, has struck a chord with young people on the …

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