How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

This bank says millions of people could be targeted by AI voice-cloning scams [Video]

Categories
Predictive Maintenance for Marketing Tools

“Millions” of people could fall victim to scams using artificial intelligence to clone their voices, a UK bank has warned.

Starling Bank, an online-only lender, said fraudsters are capable of using AI to replicate a person’s voice from just three seconds of audio found in, for example, a video the person has posted online.

Scammers can then identify the person’s friends and family members and use the AI-cloned voice to stage a phone call to ask for money.

These types of scams have the potential to “catch millions out,” Starling Bank said on Wednesday.

They have already affected hundreds of people.

According to a survey of more than 3,000 adults, which the bank conducted with Mortar Research last month, more than a quarter of respondents said they have been targeted by an AI voice-cloning scam in the past 12 months.

The survey also showed 46 per cent of respondents were not aware that such scams existed, and …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos