e4m Real Time 2024 : Cross Channel Integration: Programmatic TV, Audio, OOH [Video]

Discussion Points:
– The Benefits of Cross-Channel Integration
– Programmatic Capabilities by Channel: TV, Audio, OOH
– Real-world examples where brands achieved success through integrated programmatic campaigns across TV, Audio, and OOH
– Overcoming Challenges and Best Practices
– Emerging trends in programmatic advertising (AI, addressable DOOH, etc.) and their impact on cross-channel integration.