3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Retailers demanding personal information for electronic receipts sparks privacy concerns [Video]

Categories
AI Behavioral Targeting

The days of getting a paper receipt may be disappearing as more retailers insist on electronic receipts.

But privacy advocates fear this may leave shoppers worse off.

Electronic receipts was sold as a way to eliminate unrecyclable paper receipts but require the shopper to hand over their email address or phone number.

University of NSW law professor and data privacy researcher Katharine Kemp said being asked for personal information is confronting.

“In that situation it’s quite confronting that you’re being asked for extra personal information when you’re just buying something over the counter,” she said.

The days of getting a paper receipt may be disappearing as more retailers insist on electronic receipts.But privacy advocates fear this may leave shoppers worse off. (Nine)

While it might be saving trees, there is another reason it’s becoming popular.

“It’s a rich environment for growing databases and this is the asset retailers and all …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos