H&M is bringing its event series to Paris Fashion Week with apop-up [Video]

After making stops in London, Stockholm and Milan, H&M is finally bringing its event series to Paris.

During Paris Fashion Week on September 24-25, the brand is taking over Rue de Turenne by transforming a sleek space into an immersive fashion experience that blends bold, experimental design with the timeless classics the Swedish brand is known for. Bringing H&M Studio AW24 to life, the pop-up space has been designed to complement the collection. Before the official opening, on September 23, H&M will be hosting a private celebration with special performances. The following day, the pop-up will open up for everyone at 11 am and feature DJs, coffee, macaroons and even an ice cream truck.

“H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed. This season mixes …