LADIES IN TECH AFRICA BOOTCAMP || DIGITAL MARKETING: EMAIL MARKETING [Video]

Email marketing is considered one of the most powerful tools in digital marketing, offering a direct line to your audience is a proven way to drive engagement and conversations. In this session, we will look into the essentials of email marketing and how to craft irresistible emails that stand out in a crowded inbox.

You will also learn how to build and segment your email list for maximum effectiveness and also analyze your campaign performance to continually improve your strategies.

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