Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score [Video]

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.

But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around.

That’s where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring.

Table of Contents

• What is lead scoring?
• Lead Scoring Models
• How to Determine What Data to Look At
• Is one lead score enough?
• How to Calculate a Basic Lead Score
• Lead Scoring Best Practices
• Improve Your Sales With Lead Scoring

What is lead scoring?

Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate to evaluate the likelihood of them becoming a customer.

You can score your leads based on multiple attributes, including …