Meet the Retailer: How CVS Media Exchange Loyalty Members Enhance Their Retail Media Offering [Video]

In today’s dynamic retail media landscape, CVS Media Exchange (CMX) stands out as more than just the largest retail pharmacy chain. With over 74 million dedicated shoppers—both online and in-store—CMX is leading the charge in transforming retail media.

In this episode of Criteo’s Meet the Retailer series, we sit down with Pamela Young, Head of Sales at CVS Media Exchange, to explore how their innovative retail media solutions are driving value for both brand partners and customers. Discover how CMX is leveraging its vast loyalty program to offer personalized experiences that enhance engagement, streamline marketing efforts, and drive measurable results for brands.

Whether you’re a retailer, advertiser, or just curious about the future of retail media, this deep dive into CMX’s strategy provides key insights into how loyalty programs can shape the future of shopping experiences.

Key Takeaways:
• How CVS Media Exchange engages over 74 million loyal customers
• The role of loyalty members in enhancing retail media offerings
• Insights into CVS’s innovative approach to retail media and brand partnerships