Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register.
It’s time to strap on your Ugg boots and download Charlie’s Angels: Full Throttle because you’re about to take a Wayback Machine ride to 2003. That’s when a little series called Punk’d premiered on MTV and made cable television safe for the art and science of celebrity pranking.
But to get a peek at the future of on-camera pranks, you’ve got to return to the present. Producer Sophie Watts and entrepreneur Joe White took the stage at ADWEEK’s Brandweek conference on Wednesday to provide a sneak peek at their co-venture Punk You, which remakes Punk’d for the YouTube age with the assistance of that show’s co-creator, Jason Goldberg.
“This is a format that we’ve specifically designed for social media,” Watts said, citing the popularity …
