ABTWW: Omega’s Best G-Shock; Are Watch Books Marketing You Pay For?; And Don’t Be Evil, Be JLC [Video]

With Richard on the lam (or perhaps, as the team muses, at a Scottish day spa with the family and farm animals), Ariel hosts this week’s aBlogtoWatch Weekly show, flanked, as always by David and Ripley. They get right down to it with a discussion of a trend in watch world: coffee table books. They flip through the pages of several new releases and ponder their respective audiences. Switching gears, the guys discuss the new Breitling Chronomat NFL Collection watches and express some awe around the partnership itself. Next up is a deep dive into yet another collab: the Marathon 41mm Jeep Willys SSGPM Officer’s Mechanical watch. (David wishes the new Jeeps were as sturdy as this watch!) They move on to Mike’s review of an elegant worldtimer by Andersen Genève, and then Omega’s new Seamaster Regatta America’s Cup, which Ariel deems “not pretty but cool.” On the other side of the …