How Telstra is integrating cross-functional teams for digital product excellence [Video]

Dayle Stevens OAM, Executive of Data & AI at Telstra, shared her perspective on achieving digital product excellence and how organisations can break down silos to create more cohesive and efficient workflows. 

In a conversation with ADAPT’s Principal Research Analyst Peter Hind, she drew on her experience at Telstra on how to efficiently integrate cross-functional teams and foster a collaborative mindset. 

Dayle joins 150 Heads of Digital Transformation, Product and Customer at Digital Edge, discussing digital product excellence, digital experience, and the power of the x-team. 

Collaboration is key 

Dayle emphasised that digital product excellence hinges on breaking down organisational silos and fostering collaboration across teams.  

She highlighted Telstra’s strategic decision to integrate IT, software engineering, data, AI, and product teams, resulting in a more holistic approach to product development and market positioning. 

This integration has enabled Telstra to make informed decisions that consider both customer needs and technical feasibility, leading to faster product …