Newmans Own Reveals National Generosity Index: Los Angeles Residents and Swifties Among the Most Generous Marketing Communication News [Video]

Social Experiment Utilizing “Pay What You Want” Pizza Truck Underscores Newman’s Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity

Newman’s Own, Inc. recently unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a “Pay What You Want” pizza truck tour created by agency DCX Growth Accelerator. The findings revealed that residents of Los Angeles and Taylor Swift fans, known as Swifties, are some of the most generous people in the country. This initiative not only provided valuable insights into American generosity but also furthered the Newman’s Own mission since 100% of the tour’s proceeds were donated to help children facing adversity through the Newman’s Own Foundation.

As the truck traveled to other major markets, it became evident that Los Angeles residents led the way nationally in generosity, spending an average of $5.54 per slice. This unexpected outcome highlighted the city’s strong sense of community …