Silentnight return to TV with Sleep Great, Britain Marketing Communication News [Video]

Silentnight return to our screens this week with a primetime campaign by Dinosaur.

It marks a return to TV for the UK’s most trusted sleep brand and is part of Silentnight’s broader mission of celebrating the great British sleeper.

The ad is an upbeat and uplifting celebration, reflecting the unique place the brand has in the nation’s heart and the role it plays in peoples’ lives across the nation.

Jason Mcilvenny, Head of Brand and Insights at Silentnight shares the approach, ‘Silentnight has a unique place in the nation’s heart and our products help all kinds of sleepers across Britain to sleep better. More people trust Silentnight with their sleep than any other brand.

We recognised that other brands could make claims about sleep in a narrow context but they’re smaller, have tighter ranges and have not been helping Britain sleep better for 80 years. And great sleep makes us better …