Charity video to drive recruitment | Blog

In the charity sector, video is not just a vital way to raise funds and awareness, it can also be a highly effective recruitment tool, driving volunteers and skilled staff to join the team and get behind the cause.

Our latest video for not-for-profit Together for Short Lives is at the centre of a new campaign, #YouCanBeThatNurse, to drive recruitment and fill a much-needed gap in the palliative care sector.

The objectives of this charity video

This leading UK charity for children with life-threatening and life-limiting conditions approached us as their video agency to create a video campaign to encourage nurses to work in palliative care.

In the UK more than 50,000 children and young peopleare expected to have short lives and the number is increasing. These children and their families need support from trained professionals. However, there is a shortage of children’s palliative care nurses which is already having a detrimental effect on the care …