3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Taylor Swift Paying A Price For Endorsing Kamala, Just Like Trump Said She Would [WATCH] [Video]

Categories
Video Analysis for Marketing Insights

Taylor Swift’s endorsement of Kamala Harris appears to be impacting her streaming numbers significantly.

Since publicly endorsing Harris on September 10, the night of the presidential debate, Swift has reportedly lost more than 2 million listeners on Spotify, according to data shared by Chartmetric, a music streaming analytics company, with The Wrap.

Jan 21, 2024; Orchard Park, New York, USA; Taylor Swift watches the 2024 AFC divisional round game between the Kansas City Chiefs and Buffalo Bills at Highmark Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

Before the endorsement, Swift had around 94 million unique listeners on Spotify who had streamed her music in the past month.

Patriotic beachwear for freedom lovers! Shop now and get 10% off with code RB10. Vet & LEO-founded.

By September 27, that number dropped to 91.9 million. For Swift, this decline could represent a hit to her earnings, as Spotify compensates artists based on the number of streams they receive.

Swift’s decline in …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos