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Space Marine 2 Dev Says Game Can Succeed Without Selling Absurd Number Of Units [Video]

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Interactive and Immersive Marketing

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Warhammer 40,000: Space Marine 2 released to both critical and commercial acclaim last month, as more than 2 million players at launch helped it become the most-played Warhammer game of all time on Steam alone. Speaking on the game’s achievements, Saber Interactive chief creative officer Tim Willits recently explained how the game is expected to be successful without needing to reach lofty sales goals.

“We don’t need to sell 4 million units to make it [Space Marine 2] a success,” Willits said to IGN. “There are many games, sadly, especially out of North American developers, where if you do not sell 5 million copies you are a failure. I mean, what business are we in where you fail if you sell less than 5 million?”

A breath of fresh air when compared to several other high-profile games that posted disappointing sales results–like Suicide …

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