With a creative director unafraid to provoke, a commitment to craftsmanship and a skillful balance of cultural relevance and premium pricing, we explore all the factors that make Loewe a marketer’s dream.
It’s a brand that marketers rave about, influencers proudly showcase and fashion lovers admire, but how does Loewe successfully balance its heritage while resonating with such a wide audience in the modern era?
Founded in 1846 in Madrid, Spain, by a collective of leather craftsmen, Loewe has grown into a major player across 32 countries, with over 160 stores worldwide. In recent years, campaigns featuring stars including Maggie Smith, Aubrey Plaza and Daniel Craig have drawn attention for their blend of surprise, celebrity and luxury.
What makes Loewe Loewe?
“Loewe has been incredibly consistent, both in its efforts to build distinctiveness and in elevating the perceived value of its creations,” says Laurent François, managing partner at 180 Social and 180 Luxe, which …
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