PlayStation at 30. A brand that never took gaming too seriously [Video]

Interactive and Immersive Marketing

Post author By Curator
Post date October 7, 2024

With PlayStation turning 30 years old, Design Bridge’s Mike Woolston talks us through how some famous ad campaigns gave the brand the edge in the console market.

I’ll never forget the first time I picked up my older brother’s PS1 controller and loaded up the original Gran Turismo. As you’d expect of any seven-year-old, the excitement I felt during that first race was palpable. A marked improvement from wrestling figures and Pokemon cards, a new way to play.

Back then, Sony PlayStation’s tagline was ‘Wherever, Whenever, Forever.’ A little generic, but it did the job. As we prepare to celebrate the brand’s 30th birthday, it’s hard to ignore how the current slogan – ‘Play has no limits’ – epitomizes the industry’s evolution through the years and captures why the brand has so often led the way.

Gaming is just as embedded in media culture in 2024 as TV or cinema. …