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Moncler “City of Genius” Shanghai Line-Up [Video]

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Interactive and Immersive Marketing

Teased earlier this summer, Moncler Genius has officially announced its immersive “City of Genius” event in Shanghai, revealing an impactful line-up of artists and designers. Moncler Genius will close Shanghai Fashion Week with a bang, championing revolutionary design by questioning everyday living.

Moncler took over the British capital in 2023 with a legendary experience alongside Pharrell Williams, Rick Owens, and Roc Nation. This time around, Moncler invites a fresh batch of talent to answer the question: how do you live Genius?

The 30,000-square-meter venue in Shanghai will bring creative visions to life, seeing Japanese designer Hiroshi Fujiwara return for another collection. Gilga Farm by Donald Glover and Mercedes-Benz by NIGO will also present dynamic collections, while LuLu Li, Palm Angels, A$AP Rocky, and Willow Smith will bring trail-blazing creativity to their Moncler Genius collaborations. Furthermore, Rick Owens and Jil Sander will present independent collections with Moncler Genius liberating your inner child.

In Moncler’s announcement …

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