Personalizing the Digital Patient Journey with AI and Machine Learning | Loop Marketing Podcast [Video]

In this episode of the Loop Marketing Podcast, we are joined by Hannah Schatz, Coegi’s Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint, to discuss the evolving digital patient journey.

Get insights into how AI and machine learning are transforming healthcare marketing, enabling personalized patient experiences, and improving campaign strategies. Discover how patient research habits have changed, the role of digital tools, and the ethical use of AI in healthcare.

#healthcaremarketing #digitalmarketing #digitaladvertising

00:00 Welcome to the Loop Marketing Podcast
01:10 The Evolution of Patient Research Habits
06:33 Prioritizing Information in the Digital Patient Journey
13:09 Leveraging Digital Channels for Healthcare Marketing
17:51 The Role of AI in Personalizing Patient Experiences
27:28 Influencers and Community Learning in Healthcare
32:09 Future Trends in Digital Healthcare Advertising
39:55 Conclusion and Final Thoughts

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