BCM Group, Born Bred Talent launch Lionel Messi campaign [Video]

BCM Group and Born Bred Talent have launched the integrated social, advertising, digital and POS campaign for the debut fragrance of football great, Lionel Messi.

The global campaign showcases Messi The Fragrance, a bespoke men’s perfume by Game On in a bold, sleek deep blue bottle. It features rapid scenes of mirrored reflections and a moving narration to capture the many sides of Messi.

‘A footballer… a world champion… a father… a gentleman… a legend’ plays throughout the campaign to portray the essence of both Leo’s personality and his global Messi brand, having much more than we see.

“Messi’s brand speaks for itself, but the campaign peels back the layers and public perceptions to convey the unseen sides of the athlete we all know and love,” Shaun Egan, BCM Group’s co-creative director, said.

Sam Boyd, BCM Group’s co-creative director, added: “We’ve used a really simple but …