What is Programmatic Advertising? How Does it Work in 2024? (Q&A + Examples) [Video]

From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. 

Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. 

With new privacy regulations like CCPA and GDPR shaping the landscape in 2024, it’s also crucial for advertisers to use compliant platforms that offer transparency.

In this blog, Meghan Parsons, SVP of Paid Media at Ignite Visibility, shares her insights on programmatic advertising, a powerful tool that can transform your display campaigns in 2024. 

What We’ll Cover:

• What is Programmatic Advertising?
• Who Can Benefit From Programmatic Advertising?
• Common Questions (And Solutions) About Programmatic Advertising
• 3 Examples of Successful Programmatic Ad Campaigns

My Expert Insights on Programmatic Advertising

Display advertising offers a vast landscape of opportunity, but many brands either shy away entirely or struggle to see a real return …