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All out attack: Samsung is making a documentary with former Apple Geniuses [Video]

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Video Analysis for Marketing Insights

Samsung’s recent advertisements have shown a trend of going after Apple directly, even though it should really focus on its Chinese competitors. Now it looks like the company is working on a documentary or film of some sort where it will interview former Apple employees, specifically Apple Geniuses.

“They thought they had the answers, now they only have questions,” reads the tag line. The teaser shows a “former Apple Genius” getting ready to be interviewed in an ominous room. Samsung’s marketing account on Reddit assures the commenters that this is something they won’t want to miss.

This is far from the first time Samsung has attacked Apple directly via Reddit advertising. Just a few days ago I kept coming across an ad that asked “can your Apple do this” while using a picture of an apple instead of the name. This documentary, however, seems to be a much more personal ordeal.

Samsung has just released the Galaxy S24 FEas rumors about …

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