Scotlands ad industry vital to economy, says shadow business secretary Daniel Johnson [Video]

Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead Scotland 2024 conference in Glasgow that Scotland needs to prioritize its creative sector in its economic strategy.

In the opening keynote at the Advertising Association’s Lead Scotland 2024 conference in Glasgow, Scottish Labour MSP and shadow cabinet secretary for business, economy and fair work, Daniel Johnson, emphasized that Scotland’s creative industries are not just cultural assets; they are vital for economic development, with marketing and advertising playing a key role. He expressed concern that the creative sector has been underutilized for far too long, with his key message serving as both a wake-up call and a call to action – moving forward, Scotland needs to prioritize its creative sector in its economic strategy.